Gym Software for San Diego 🏄

San Diego is a unique fitness market with over 350 gyms and studios serving a metro population of 3.3 million in a region defined by beach culture, military presence, and year-round outdoor training conditions. The city's 266 sunny days per year make it one of the most outdoor-fitness-friendly markets in the country, with beach bootcamps, surf training, and park-based group fitness competing directly with traditional indoor gyms. Average boutique membership prices range from $100 to $200 per month, with La Jolla and Del Mar premium studios reaching $250 or more. San Diego's large military population—home to several major naval and Marine Corps installations—creates a substantial market segment that expects military discounts, flexible deployment-pause memberships, and high-intensity training programming. The market grows at roughly 4% annually, driven by a steady influx of young professionals and military families, a culture that blends fitness with outdoor recreation, and an increasingly health-conscious population that views gym membership as a lifestyle essential rather than a luxury.