Gym Software for Miami 🏖️

Miami is one of the most dynamic fitness markets in the Southeast, with over 600 gyms and studios serving a diverse, bilingual metropolitan population of 6 million. The city's fitness culture is shaped by its beach lifestyle, Latin American influences, and year-round tropical climate that supports outdoor training twelve months a year. Average boutique membership prices range from $150 to $350 per month in premium areas like South Beach, Brickell, and Coral Gables, while mainstream gyms in Doral and Hialeah operate at $40 to $80. Miami's bilingual market is a defining characteristic—over 70% of the population speaks Spanish, and gyms that cannot communicate in both English and Spanish lose a massive segment of potential members. The market grows at roughly 5% annually, fueled by international migration, a booming real estate market bringing new residents, and a culture that prioritizes physical appearance and outdoor lifestyle. Seasonal snowbird members from the Northeast add 15-20% to winter membership rolls.