Gym Software for Atlanta 🍑

Atlanta is one of the Southeast's most dynamic fitness markets, with over 500 gyms and studios serving a metro population of 6.1 million across a sprawling metropolitan area that spans 8,376 square miles. The city's fitness scene is characterized by remarkable diversity—from Buckhead's luxury wellness clubs to East Atlanta's grassroots boxing gyms, the market spans every price point and modality. Average boutique membership prices range from $100 to $220 per month in urban core neighborhoods like Midtown, Buckhead, and Old Fourth Ward, while suburban locations in Sandy Springs, Decatur, and Marietta operate at $50 to $100. Atlanta's strong neighborhood identity means gym brands must adapt their positioning to each community's character rather than applying a one-size-fits-all approach. The market grows at approximately 5% annually, driven by corporate relocations, a booming film and entertainment industry, a growing young professional population, and a culture that increasingly embraces fitness as lifestyle. Atlanta's heat and humidity from May through September push members indoors, creating reliable year-round indoor gym attendance.