Free playbook • 14 pages • instant download
The Gym Owner's Churn Recovery Playbook
14-page playbook covering the 12 churn signals that predict cancellations 30 days in advance, plus the exact win-back sequences top gyms use to recover 40% of at-risk members.
- The 12 churn signals
- The Attention Score model
- 3 win-back sequences (copy verbatim)
- Freeze + trainer transition playbooks
- Weekly retention dashboard
- 30 / 60 / 90-day rollout
20-minute read
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30-45%
Typical monthly churn drop
Reported by gyms running the full 90-day rollout
~40%
At-risk members recovered
Via the three win-back sequences
60%
Cancels rerouted to freeze
Instead of the account closing entirely
What's inside
Nine short chapters. Every one gives you either a template you can copy verbatim or a decision you can make today.
01
Why churn kills gyms faster than any other metric
The math that shows one point of monthly churn is worth more than doubling ad spend.
02
The 12 churn signals
The leading indicators that flag a cancellation 30 days before it happens.
03
The Attention Score
A single formula that turns every member into a score you can act on weekly.
04
Win-back sequences (steal these)
Three sequences — the two-week ghost, the failed payment, the lapsed member — with copy you can paste today.
05
The freeze policy that saves 60% of would-be cancels
The policy that routes every cancellation through a freeze offer first.
06
Trainer transitions
The 5-touch sequence that stops a departing trainer taking their clients with them.
07
The weekly retention dashboard
The six numbers you need in your inbox every Monday morning.
08
Your 30 / 60 / 90-day rollout plan
Everything above sequenced so you don't try to install it all at once.
09
How to run this in GymWyse
The automated version of every process in the playbook.
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